Campaign »Headache Hurts« for headache prevention [ZIES powered by Barmer]
PROJECT
CORPORATE DESIGN, INFOGRAPHICS, EDITORIAL DESIGN, WEB DESIGN AND APP DESIGN
Approximately 64 percent of the 2.8 million students at German universities suffer from headaches. To address this situation, BARMER health insurance funded a campaign by ZIES gGmbH, which aimed to inform students about different types of headaches, their triggers and how to prevent them.
The project’s biggest challenge was to link the scientific background of the content with the perceptual habits of the young target audience. The design needed to appeal to young people while also highlighting the value of the information presented in the brochure, website and app.
To achieve this, the concept was developed in close collaboration with the ZIES gGmbH team and further refined during joint workshops throughout the design process. Simultaneously, it was my task to create a name for the campaign, impactful headlines, a contemporary typographic concept, a series of icons and infographics and the design of a website, brochure and app.
The project thrives on a balance between minimalist design and graphic details that ensure recognition across all media. The high acceptance among students and the continuous demand for the brochures available in both German and English underscore the relevance and success of this campaign.
MAKING OF
When a project requires conveying extensive content, minimalism becomes one of a designer’s best friends for creating clarity through reduction.
Another principle of minimalist design is the limitation to a few design elements. For example, the entire design uses only one typeface, structured by varying font sizes and the alternation between uppercase and lowercase letters.
As a designer, it can sometimes be challenging to ensure that the final result matches the initial vision. However, one lesson I learned from this project is that solutions rarely fall from the sky; they often approach quietly and subtly.
LINKS
CREDITS
. Text: ZIES Frankfurt
. Code Web: Alfred Eichenseher
. Code App: Next Munich
SERVICES
. Corporate Identity
. Naming
. Corporate Design
. Headline concept
. Icons and Infographics
. Web Design
. App Interface Design
Corporate Design, Stationery, and Website for the Dentist »Dr. Willerding« [Tegernsee]
Creative Direction, Storyboard and Video Editing for the Product Video »CoBo Stack by MBO« [Komori Group]
BLOG
ARTIKEL, PROJEKTE UND VIDEOS
How I developed a methodology to bring creativity into the flow [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Creative Methodology EN
Roundtable with Magdalena Schmid on her project »No One Wins Tonight« [a book about the death penalty]
Roundtable with Sven Saro on his project »Ohne den Hype« [a podcast with and for creatives]
Corporate Design, Stationery, and Website for the Dentist »Dr. Willerding« [Tegernsee]
Magazine »Radikal Zeitgemäß« for the porcelain manufacturer Rosenthal [100th Bauhaus Anniversary]
Campaign »Sixty & Twelve« for the Porcelain Manufacturer Rosenthal [60th Anniversary of Rosenthal]
Creative Direction, Storyboard and Video Editing for the Product Video »CoBo Stack by MBO« [Komori Group]
Support for the Nonprofit Organization Viva con Agua St. Pauli [Hamburg, Stuttgart, Munich]
Campaign »Headache Hurts« for headache prevention [ZIES powered by Barmer]
Roundtable with Lars Harmsen on his project »REVISION« [a retrospective on a past full of projects]
Roundtable with Boris Schmelter on his project »Schmelter Brand Design« [from studio to agency]
Minimalism and Graphic Design for »Domestika« [an online course]
Program Book »Connect & Disconnect« for the Typographic Society Munich [Voluntary Engagement]
Roundtable with CELLZ on his project »When I‘m Back« [a song about love that is interrupted by duty]
Corporate Design, Icons and Interface Design for »Animea — Pet Cremation« [Mars Incorporated]
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
How I rediscovered myself through a personal design project [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Graphic Journey EN
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
Typographic calendar »REVISION« for DJ and Photographer Axel Gundermann [Yearroundmunich]
Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
Magazine »GOTTESWERK I–III« for Munich’s oldest printing house [Gotteswinter & Aumaier]
Lecturer in Typography at the Hochschule für Gestaltung Schwäbisch Gmünd [Lecturing Post]