Design
BRANDING COMMUNICATION
Design connects the identity, culture and goals of companies.
When done well, it reflects an attitude that fosters identification and enthusiasm among customers and colleagues.
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Design offers every company the opportunity to stand out of the crowd. This is best achieved when a clear identity and corporate culture support the brand promise and public image, continuously evolving and growing with market trends.
Companies that communicate their relevance concisely make it easy for their customers to appreciate the appeal of their products and services. Design has the power to create emotional connections, make the invisible visible and the intangible tangible.
This task begins with workshops to lay a conceptual foundation upon which the big picture, mission statements and a clear design language can be built and inherited by all media in the customer journey to elevate the purchasing process into an experience for the customer.
The art of communication lies in storytelling. The challenge is to formulate and present messages in such a way that they reach the hearts and minds of people. Show the world that your company not only exists, but also what it feels like to stand with your values, be impassioned with your business and serve customers with your conviction.
Let‘s forge your communication.
Reach out and get in touch.
SPECTRUM
BRANDS
- Corporate Identity & Design
- Creative Development
- Campaigns & Storytelling
STRATEGY
- Product & Identity
- Messages & Media
- Employer Branding
MEDIA
- Analog & Digital Media
- Motion Graphics
- Spatial Communication
DESIGN
- Logos & Fonts
- Icons & Infografics
- Poster & Merch
FREQUENTLY
ASKED
QUESTIONS
Design is most effective when the external impression reflects the internal attitude of the company.
One of my mandates is to collaborate with leadership, sales, marketing and HR teams to formulate core company goals into a concise idea that forms the communication design framework.
Design begins with the question: »What problem do we want to solve and what do we expect from the solution?«
Those who copycat others will never be originals. That’s why I place great emphasis on understanding the kind of success that drives you as an active company in the market: to craft a design that radiates that success.
In me, you have a partner who can develop, design and deliver communication.
Working as both consultant and designer, I eliminate information entropy and miscommunication, ensuring that every conceptual nuance of the ideas and strategies we defined together is incorporated directly into the concept, design process and media production without losses in translation.
Reach out and connect
DIRECT PARTNERSHIP [EXKL. PROJECTS FOR AGENCIES]
RAFAEL BERNARDO [2017—PRESENT] MHDK [2009—2016]
