Magazine »GOTTESWERK I–III« for Munich’s oldest printing house [Gotteswinter & Aumaier]
PROJECT
EDITORIAL DESIGN, INFOGRAPHICS AND PRODUCTION CONCEPT
There are only a few companies that can present a customer magazine, with such elaborate production and high refinement, that is justified because it reflects the services offered to their clients.
One of these companies is Munich’s oldest printing house, Gotteswinter & Aumaier, which took the bold step of challenging existing views on editorial publications and adopting the perspective of brand development as a medium-sized business. This courage opened up a large creative space for me as a designer, and was ultimately rewarded with a multitude of awards to the client’s delight.
Used Refinements: Laser cutting, fluorescent screen printing ink, blind embossing, hot foil stamping, perforations, mirror paper, transparent paper, flaps, edge coloring, stickers, inserts, page bands, Japanese binding, special folds, embroidery and special colors.
Here you see the first three issues of »Gotteswerk,« which I designed at the agency I co-founded in 2009 and left in 2016 for a new beginning.
MAKING OF
The biggest challenge in this project was convincing the client that a customer magazine can be effective even if it is not prepared in the conventional sense but can also be used as a tool to communicate with customers on a brand level.
The key to the gateway into the world of brand communication turned out to be the idea of storytelling based on the company’s work processes. This allowed for a concept to be developed that introduces six process stages in the first magazine, which are then explored as individual themes in the subsequent six magazines.
Explaining all the ideas and their implementation here would be beyond the scope of this text. But click through the image galleries and believe me, everything in this project has a purpose and nothing was left to chance. If you would like to add the magazines to your collection of beautiful printed materials, please email me. A few copies are still available.
PRINTER
TEXT
- GW I: Agnes Bachmeier, Monika Obermeier
- GW II: Florian Kohler [Gmund Papier]
- GW III: Bettina Schulz, Monika Obermeier
DESIGN SUPPORT
- GW I: Barbara Müller
- GW II: Anastasia Meid
- GW III: Jonathan Schreiber
CASE SHOOT
SERVICES
. Branding Concept
. Editorial Design
. Icon Design
. Produktion Concept
Magazine »Radikal Zeitgemäß« for the porcelain manufacturer Rosenthal [100th Bauhaus Anniversary]
Campaign »Sixty & Twelve« for the Porcelain Manufacturer Rosenthal [60th Anniversary of Rosenthal]
Program Book »Connect & Disconnect« for the Typographic Society Munich [Voluntary Engagement]
BLOG
ARTIKEL, PROJEKTE UND VIDEOS
How I developed a methodology to bring creativity into the flow [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Creative Methodology EN
Roundtable with Magdalena Schmid on her project »No One Wins Tonight« [a book about the death penalty]
Roundtable with Sven Saro on his project »Ohne den Hype« [a podcast with and for creatives]
Corporate Design, Stationery, and Website for the Dentist »Dr. Willerding« [Tegernsee]
Magazine »Radikal Zeitgemäß« for the porcelain manufacturer Rosenthal [100th Bauhaus Anniversary]
Campaign »Sixty & Twelve« for the Porcelain Manufacturer Rosenthal [60th Anniversary of Rosenthal]
Creative Direction, Storyboard and Video Editing for the Product Video »CoBo Stack by MBO« [Komori Group]
Support for the Nonprofit Organization Viva con Agua St. Pauli [Hamburg, Stuttgart, Munich]
Campaign »Headache Hurts« for headache prevention [ZIES powered by Barmer]
Roundtable with Lars Harmsen on his project »REVISION« [a retrospective on a past full of projects]
Roundtable with Boris Schmelter on his project »Schmelter Brand Design« [from studio to agency]
Minimalism and Graphic Design for »Domestika« [an online course]
Program Book »Connect & Disconnect« for the Typographic Society Munich [Voluntary Engagement]
Roundtable with CELLZ on his project »When I‘m Back« [a song about love that is interrupted by duty]
Corporate Design, Icons and Interface Design for »Animea — Pet Cremation« [Mars Incorporated]
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
How I rediscovered myself through a personal design project [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Graphic Journey EN
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
Typographic calendar »REVISION« for DJ and Photographer Axel Gundermann [Yearroundmunich]
Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
Magazine »GOTTESWERK I–III« for Munich’s oldest printing house [Gotteswinter & Aumaier]
Lecturer in Typography at the Hochschule für Gestaltung Schwäbisch Gmünd [Lecturing Post]