Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
PROJECT
CORPORATE DESIGN, TYPE DESIGN, WEB DESIGN AND POSTER DESIGN
Developing values that are supported by the company culture is one of the classic tasks in brand development. They serve as fundamental pillars and orientation during the design process and act as guidelines for consistent and coherent communication both internally and externally.
This makes values an exciting topic that, when explored, invites reflection on the question: »How do values emerge and how are they established?« It was particularly intriguing for me to delve into the area of belief systems within the framework of the »Limbic Upgrade« project.
Beliefs encompass convictions and assumptions we have about ourselves, others and the world. They represent a subconsciously shaped imprint of perception that is established through the processing and evaluation of personal life experiences as well as familial, societal and cultural influences. Positive beliefs drive us in life and action, while negative beliefs limit us. »False beliefs« obstruct the path to individual development and the shaping of personal life management, but fortunately, they are not set in stone.
One way to overcome limiting beliefs is offered by »Limbic Upgrade,« with a method based on the work of Dipl. Psychologist Ingrid Hack. This approach helps people to reclaim their power of self-determined action. For this project, I had the opportunity to develop a corporate design that includes icons, flyers, posters, a website and a custom typeface.
MAKING OF
Given the clarity gained from a »Limbic Upgrade« as a unique selling proposition, it was natural to develop a reduced design without much ornamentation, using black, white, a single typeface and three icons.
One of the highlights of the project is the typeface »Limbic Sans,« which was developed based on sketches created by Mara Backe — the brain behind »Limbic Upgrade.« This typeface was formatted into a font suitable for use on the website.
Additionally, a second typeface was designed to list limiting beliefs on the back of the poster, creating a graphic contrast to the »Limbic Sans« font and adding more visual tension.
LINK WEBSITE
CREDITS
. Type Design Collaboration: Mara Backe
. Code: Kube München
SERVICES
. Logo
. Font Design
. Icon Design
. Interface Design
. Poster & Flyer
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
BLOG
ARTIKEL, PROJEKTE UND VIDEOS
How I developed a methodology to bring creativity into the flow [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Creative Methodology EN
Roundtable with Magdalena Schmid on her project »No One Wins Tonight« [a book about the death penalty]
Roundtable with Sven Saro on his project »Ohne den Hype« [a podcast with and for creatives]
Corporate Design, Stationery, and Website for the Dentist »Dr. Willerding« [Tegernsee]
Magazine »Radikal Zeitgemäß« for the porcelain manufacturer Rosenthal [100th Bauhaus Anniversary]
Campaign »Sixty & Twelve« for the Porcelain Manufacturer Rosenthal [60th Anniversary of Rosenthal]
Creative Direction, Storyboard and Video Editing for the Product Video »CoBo Stack by MBO« [Komori Group]
Support for the Nonprofit Organization Viva con Agua St. Pauli [Hamburg, Stuttgart, Munich]
Campaign »Headache Hurts« for headache prevention [ZIES powered by Barmer]
Roundtable with Lars Harmsen on his project »REVISION« [a retrospective on a past full of projects]
Roundtable with Boris Schmelter on his project »Schmelter Brand Design« [from studio to agency]
Minimalism and Graphic Design for »Domestika« [an online course]
Program Book »Connect & Disconnect« for the Typographic Society Munich [Voluntary Engagement]
Roundtable with CELLZ on his project »When I‘m Back« [a song about love that is interrupted by duty]
Corporate Design, Icons and Interface Design for »Animea — Pet Cremation« [Mars Incorporated]
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
How I rediscovered myself through a personal design project [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Graphic Journey EN
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
Typographic calendar »REVISION« for DJ and Photographer Axel Gundermann [Yearroundmunich]
Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
Magazine »GOTTESWERK I–III« for Munich’s oldest printing house [Gotteswinter & Aumaier]
Lecturer in Typography at the Hochschule für Gestaltung Schwäbisch Gmünd [Lecturing Post]