Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
PROJECT
CORPORATE DESIGN, WEB DESIGN, EDITORIAL DESIGN AND INTERIOR DESIGN
Fashion is an expression of personal lifestyle, but as I learned through the project with Lisa Rauh, it is also a creative discipline where industrial feasibility significantly regulates the designer’s creativity, while simultaneously offering a broad field of inspiration to create innovation through functional finesse.
The label »LEEZA FIVE« already had a logo. However, as the website design had become somewhat outdated, there was a desire to refresh it.
The website needed to reflect expertise in outerwear, sportswear and lifestyle clothing, and to communicate the comprehensive service offering that ranges from design and product development to the setup, planning and management of production chains. Full service under the creed »From Zero to Garment.«
For the redesign of the website, we first selected a new typeface for the logo and a reduced color palette to ensure that the showcased references would be visually prominent. Inspired by the bureaucratic precision necessary for the job, I used the idea of tabs as a visual stylistic element and developed a layout that reflects the clarity and precision of Lisa Rauh‘s work.
MAKING OF
The downside to small projects is that they can end as quickly as a vacation fling, leaving no chance to realize the future you envisioned together.
To alleviate my frustration through productive work, I continued the design work after the website launch. The reference images were available, so I first designed a magazine, but that wasn’t enough. After some consideration, I reached out to my 3D colleague Lorenz Wiedemann with an idea: »Can you help me visualize a store for LEEZA FIVE? I already have the idea for the interior design, but I can‘t implement it without your help.«
LINK WEBSITE
CREDITS
. Code: Alfred Eichenseer
. 3D-Renderings Showroom: Lorenz Wiedemann
SERVICES
. Web Design
. Editorial Design
. Interior Design
Corporate Design, Icons and Interface Design for »Animea — Pet Cremation« [Mars Incorporated]
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
BLOG
ARTIKEL, PROJEKTE UND VIDEOS
How I developed a methodology to bring creativity into the flow [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Creative Methodology EN
Roundtable with Magdalena Schmid on her project »No One Wins Tonight« [a book about the death penalty]
Roundtable with Sven Saro on his project »Ohne den Hype« [a podcast with and for creatives]
Corporate Design, Stationery, and Website for the Dentist »Dr. Willerding« [Tegernsee]
Magazine »Radikal Zeitgemäß« for the porcelain manufacturer Rosenthal [100th Bauhaus Anniversary]
Campaign »Sixty & Twelve« for the Porcelain Manufacturer Rosenthal [60th Anniversary of Rosenthal]
Creative Direction, Storyboard and Video Editing for the Product Video »CoBo Stack by MBO« [Komori Group]
Roundtable with Daniel Rödel — Creativity between profession and vocation [From Bavaria to Peru]
Roundtable with Lars Harmsen on his project »REVISION« [a retrospective on a past full of projects]
Support for the Nonprofit Organization Viva con Agua St. Pauli [Hamburg, Stuttgart, Munich]
Campaign »Headache Hurts« for headache prevention [ZIES powered by Barmer]
Minimalism and Graphic Design for »Domestika« [an online course]
Program Book »Connect & Disconnect« for the Typographic Society Munich [Voluntary Engagement]
Roundtable with Boris Schmelter on his project »Schmelter Brand Design« [from studio to agency]
Roundtable with CELLZ on his project »When I‘m Back« [a song about love that is interrupted by duty]
Corporate Design, Icons and Interface Design for »Animea — Pet Cremation« [Mars Incorporated]
Corporate Design, Typeface Development and Web Design for »Limbic Upgrade« [Mental Health]
How I rediscovered myself through a personal design project [»Be Water my Friend«]
Article Rafael Bernardo — »Be Water my Friend« Graphic Journey EN
Corporate Design and Website for the Animation Studio »Unlimited Visions« [Hamburg – Kassel]
Typographic calendar »REVISION« for DJ and Photographer Axel Gundermann [Yearroundmunich]
Web and Shop Design for Fashion Design Studio »LEEZA FIVE« [From Zero to Garment]
Magazine »GOTTESWERK I–III« for Munich’s oldest printing house [Gotteswinter & Aumaier]
Lecturer in Typography at the Hochschule für Gestaltung Schwäbisch Gmünd [Lecturing Post]