For the third time i got invited by the porcelain factory Rosenthal to develop the design for one of their campaigns. This time: »Sixty & Twelve«. A limited and special edition, which celebrates 60 years of design history by presenting 60 iconic vases in twelve different colors. The specialty? The vases are not painted. Rosenthal found a way to include pigments into their renown white gold.

The creative approach to design the elements/ingredients campaign is described within the brochure as an article that takes the interested reader on a brief journey and shows how i used the »be water my friend« methodology to create the campaign’s conceptual foundation. the result, seen as design-elements was a custom font [developed with my colleague Cihan Tamti], a key-visual using all twelve colors and a series of sixty icons.

 

PICTURES
Axel Gundermann
Thomas Stephan

SIXTY
AND
TWELVE

Rosenthal
CAMPAIGN

Concept and
Design

DESIGN INFORMS,
ENTERTAINS AND
HELPS MAKING
BETTER BUSINESS


MAINSTREAM IS
THE LITTLE
SISTER OF INVISIBLE

P
»BE WATER MY FRIEND« BOOK
ON KICKSTARTER

PUBLICATION
P
Rosenthal
CAMPAIGN

Concept and
Design
P
LIMBIC
UPDATE

CORPORATE
DESIGN
P
Rosenthal
Campaign

Flyer and
Poster
P
VIVA CON AGUA
STUTTGART

MURAL AND
ARTWORKS
P
KARMA
AUDIO

BRANDING
WEBSITE
P
ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP
P
»NO GOING BACK«
CAMPAIGN

SILKPRINT
P
ROSENTHAL
LOVES BAUHAUS

EDITORIAL
DESIGN
P
VIVA CON AGUA
STUTTGART

OUTDOOR
TYPOGRAPHY
P
UNLIMITED
VISIONS

CORPORATE
BRANDING
P
LEEZA
FIVE

CORPORATE
BRANDING
P
BLIQ
JOURNAL

BRANDING
WEBSITE
P
TGM

EDITORIAL
DESIGN
P
University for
Jewish Studies

POSTER
AND TYPE
P
YEARROUNDMUNICH

TYPOGRAPHIC
CALENDAR
P
STEELCASE
360°

INFOGRAPHIC
P
Rosenthal
Anniversary

Editorial
Design
P
Salome
Goldsmith

Corporate
Design
P
AUSARTEN
FESTIVAL

TYPE AND
POSTER
P
ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

Editorial
Design
P
NIESMANN
+BISCHOFF

CORPORATE
DESIGN
P
Rottmeir
Patienten TV

Corporate
Design
P
SIEMENS
B/S/H

INTERFACE
DESIGN
P
GERNREISEN
LUXURY TRAVEL

CORPORATE
DESIGN
P
GOTTESWERK
BUNDLE

EDITORIAL
DESIGN
P
Porsche Centre
Munich South

Editorial
Design
P
SIXT
LEASING

Editorial
Design
P
HANNIBAL
COLLECTION

INVITATION
CARD
P
Angela
Geisenhofer

Editorial
Design
P
HOTEL
SCHOLL

CORPORATE
DESIGN
P
DAS BUCH
ALS MAGAZIN

Editorial
Contribution
P
VORN MAGAZINE
JOACHIM BALDAUF

Editorial
Contribution
P
100for10
art edition

editorial
contribution
P
BE WATER MY FRIEND
RAFAEL BERNARDO

EXHIBITION
P
ADOBE
LIVE

CREATIVE
SESSION
P
FORWARD
FESTIVAL

KEYNOTE&
INSTALLATION

P
VIVA CON AGUA
ST. PAULI

MILLERNTOR
GALLERY
P
Digital Design Days
OFFF Milano 2017

Interactive
Experiment

P
INSTALLATION

FORWARD
FESTIVAL
P
5000
ZIMMER

BE WATER MY FRIEND
MURAL
P
TAPIS

BRANDING
AND
BWMF.CARPET
P
RAFAEL
BERNARDO

CORPORATE
DESIGN
P
THE PIANOFORTE
88 PAGES IN BLACK&WHITE

BOOK
DESIGN
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BERNARDO
Contact

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