a girl’s best friend

The jewelry-brand SALOME tasks MHDK [designstudio co-founded by Rafael Bernardo in 2009] with the design of the lookbook for its new collection. The originality of raw materials such as stone, silver and gold inspired a picture language that combines traditional product/model-shots with 3D-Shapes and structures to express the tension between materiality and wearer.

The result is an ethereal black & white scenography that isn’t used for a normal magazine, but a lock-seamed poster that becomes a Leporello when unfolded. The colourful backside of the poster shows a gold nugget, standing in contrast to the minimalist black and white front. The content features allusions to the namesake play SALOME as well as combined quotes from said Oscar Wilde piece. One should yield to temptation, for who knows whether there’ll be another chance? [2014]

ALL
THAT
SHE
WANTS

Salome
Goldsmith

Corporate
Design

DESIGN INFORMS,
ENTERTAINS AND
HELPS MAKING
BETTER BUSINESS


MAINSTREAM IS
THE LITTLE
SISTER OF INVISIBLE

P
»BE WATER MY FRIEND« BOOK
ON KICKSTARTER

PUBLICATION
P
Rosenthal
CAMPAIGN

Concept and
Design
P
LIMBIC
UPDATE

CORPORATE
DESIGN
P
Rosenthal
Campaign

Flyer and
Poster
P
VIVA CON AGUA
STUTTGART

MURAL AND
ARTWORKS
P
KARMA
AUDIO

BRANDING
WEBSITE
P
ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP
P
»NO GOING BACK«
CAMPAIGN

SILKPRINT
P
ROSENTHAL
LOVES BAUHAUS

EDITORIAL
DESIGN
P
VIVA CON AGUA
STUTTGART

OUTDOOR
TYPOGRAPHY
P
UNLIMITED
VISIONS

CORPORATE
BRANDING
P
LEEZA
FIVE

CORPORATE
BRANDING
P
BLIQ
JOURNAL

BRANDING
WEBSITE
P
TGM

EDITORIAL
DESIGN
P
University for
Jewish Studies

POSTER
AND TYPE
P
YEARROUNDMUNICH

TYPOGRAPHIC
CALENDAR
P
STEELCASE
360°

INFOGRAPHIC
P
Rosenthal
Anniversary

Editorial
Design
P
Salome
Goldsmith

Corporate
Design
P
AUSARTEN
FESTIVAL

TYPE AND
POSTER
P
ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

Editorial
Design
P
NIESMANN
+BISCHOFF

CORPORATE
DESIGN
P
Rottmeir
Patienten TV

Corporate
Design
P
SIEMENS
B/S/H

INTERFACE
DESIGN
P
GERNREISEN
LUXURY TRAVEL

CORPORATE
DESIGN
P
GOTTESWERK
BUNDLE

EDITORIAL
DESIGN
P
Porsche Centre
Munich South

Editorial
Design
P
SIXT
LEASING

Editorial
Design
P
HANNIBAL
COLLECTION

INVITATION
CARD
P
Angela
Geisenhofer

Editorial
Design
P
HOTEL
SCHOLL

CORPORATE
DESIGN
P
DAS BUCH
ALS MAGAZIN

Editorial
Contribution
P
VORN MAGAZINE
JOACHIM BALDAUF

Editorial
Contribution
P
100for10
art edition

editorial
contribution
P
BE WATER MY FRIEND
RAFAEL BERNARDO

EXHIBITION
P
ADOBE
LIVE

CREATIVE
SESSION
P
FORWARD
FESTIVAL

KEYNOTE&
INSTALLATION

P
VIVA CON AGUA
ST. PAULI

MILLERNTOR
GALLERY
P
Digital Design Days
OFFF Milano 2017

Interactive
Experiment

P
INSTALLATION

FORWARD
FESTIVAL
P
5000
ZIMMER

BE WATER MY FRIEND
MURAL
P
TAPIS

BRANDING
AND
BWMF.CARPET
P
RAFAEL
BERNARDO

CORPORATE
DESIGN
P
THE PIANOFORTE
88 PAGES IN BLACK&WHITE

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