THE THREE HOUSE CROWN

At the for generations charmingly run Hotel Scholl, you can experience time as a unique connection between the past and present. Located in the center of Schwäbisch Hall’s beautiful ancient town, the hotel invites you to a holiday in bliss with its antique facades and a surprising modern interior design.

Constructional expansion and necessary renovation works were a welcome opportunity for Christian Scholl (youngest generation in charge of the hotel) to upgrade the hotel’s corporate design to a more contemporary air. Moved by a deep respect for the hotel’s and the family’s traditional values as well as the drive for change, MHDK [designstudio co-founded by Rafael Bernardo in 2009] formulated the following philosophy: “Rooms rich in time”. The logo symbolizes the three main houses with their typical pitched roves. Jointly the represent the three houses crown. [2010/2013]

PRECIOUS
TIMES
REPEATING

HOTEL
SCHOLL

CORPORATE
DESIGN

DESIGN INFORMS,
ENTERTAINS AND
HELPS MAKING
BETTER BUSINESS


MAINSTREAM IS
THE LITTLE
SISTER OF INVISIBLE

A
CLIENT
SHORTLIST
P
VIVA CON AGUA
STUTTGART

OUTDOOR
TYPOGRAPHY
P
KARMA
AUDIO

BRANDING
WEBSITE
P
LEEZA
FIVE

CORPORATE
BRANDING
P
UNLIMITED
VISIONS

CORPORATE
BRANDING
P
BLIQ
JOURNAL

BRANDING
WEBSITE
P
FORWARD
FESTIVAL

KEYNOTE&
INSTALLATION

P
ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP
P
ROSENTHAL
LOVES BAUHAUS

EDITORIAL
DESIGN
P
BE WATER MY FRIEND
COLLECTIBLE

PATTERNZ
RISO.EDITION.ONE
P
TGM

EDITORIAL
DESIGN
AUSARTEN
FESTIVAL

LOGO&POSTER
P
STEELCASE
360°

INFOGRAPHIC
P
NIESMANN
+BISCHOFF

CORPORATE
DESIGN
P
GERNREISEN
LUXURY TRAVEL

CORPORATE
DESIGN
P
Rottmeir
Patienten TV

Corporate
Design
P
VIVA CON AGUA
ST. PAULI

MILLERNTOR
GALLERY
P
SIEMENS
B/S/H

INTERFACE
DESIGN
P
Rosenthal
Anniversary

Editorial
Design
P
GOTTESWERK
BUNDLE

EDITORIAL
DESIGN
P
TAPIS

BRANDING
AND
BWMF.CARPET
P
Porsche Centre
Munich South

Editorial
Design
P
ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

Editorial
Design
P
Salome
Goldsmith

Corporate
Design
P
SIXT
LEASING

Editorial
Design
P
HANNIBAL
COLLECTION

INVITATION
CARD
P
Angela
Geisenhofer

Editorial
Design
P
HOTEL
SCHOLL

CORPORATE
DESIGN
P
DAS BUCH
ALS MAGAZIN

Editorial
Contribution
P
VORN MAGAZINE
JOACHIM BALDAUF

Editorial
Contribution
P
100for10
art edition

editorial
contribution
P
BE WATER MY FRIEND
RAFAEL BERNARDO

EXHIBITION
P
ADOBE
LIVE

CREATIVE
SESSION
P
Digital Design Days
OFFF Milano 2017

Interactive
Experiment

P
INSTALLATION

FORWARD
FESTIVAL
P
BE WATER MY FRIEND
COLLECTIBLE

LAZER
ENGRAVED
BOTTLE
P
5000
ZIMMER

BE WATER MY FRIEND
MURAL
P
RAFAEL
BERNARDO

CORPORATE
DESIGN
P
THE PIANOFORTE
88 PAGES IN BLACK&WHITE

BOOK
DESIGN
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