BE WATER MY FRIEND
THE METHODOLOGY

Inspired by the methaphoric quality of water, a holistic energy-system with the characteristic of overcoming obstacles by transforming itself, Rafael Bernardo fused ancient concepts of time and project-management tools to distill their essence [PROGRESS OF DEVELOPMENT].

Specifying a common ground [CONTEXT, MOTIVATION AND PROCESS] by reducing their structure and functionalities to a descriptive terminology and graphic interface, the »Be Water my Friend« methodology is a tool to analyse structures and functionalities of contextual constellations [THE CONTEXT COLLECTOR], motivational settings [THE MOTIVATION LOCATOR] and the phases of processing targeted activities [THE CREATIVE CIRCLE].

A compass for teams and individuals to equalise perspectives and strategies. A tool to synchronise the rhythm and groove of workflows and routines.
 

CONTACT
Keynotes, Workshops and Consulting
Brands, Media, Strategy and Design

BE
WATER
MY
FRIEND

HOW WE THINK
AND WORK

THE »BE WATER
MY FRIEND«
METHODOLOGY
IS A TOOL TO
WORK CONTEXT,
MOTIVATION
AND PROCESS
OF SITUATIONS.
WE IT USE TO
PLAN, EVALUTATE
AND TUNE
OUR CREATIVE
WORKFLOWS

DESIGN REFLECTS THE
TONALITY OF A CERTAIN
MINDSET, THAT WANTS
TO INFORM, ENTERTAIN
AND INSPIRE PEOPLE.


CREATIVITY DOESN’T
GROW ON TREES