NEED FOR SPEED

The Porsche brand is represented by three car dealerships in Munich. One of them is the Porsche Centre Munich South, which in addition to numerous activities sends out the magazine “Porsche Times” to their customers, to inform them about several events and special offers.

MHDK [designstudio co-founded by Rafael Bernardo in 2009] was commissioned to revise the editorial and creative design of the individual dealership-pages. In joined workshops we devolved a narrative frame that spotlights not just the company, but especially its partners and customers. As an example, this saw the introduction of a new multi-page column of customer interviews, which, accentuated with photo illustrations (@Conny Mirbach), provides backgrounds and accounts on the topic of traffic law. [2015]

MY
HEART
GOES
BROOOOM

Porsche Centre
Munich South

Editorial
Design

DESIGN INFORMS,
ENTERTAINS AND
HELPS MAKING
BETTER BUSINESS


MAINSTREAM IS
THE LITTLE
SISTER OF INVISIBLE

A
CLIENT
SHORTLIST
P
VIVA CON AGUA
STUTTGART

OUTDOOR
TYPOGRAPHY
P
KARMA
AUDIO

BRANDING
WEBSITE
P
LEEZA
FIVE

CORPORATE
BRANDING
P
UNLIMITED
VISIONS

CORPORATE
BRANDING
P
BLIQ
JOURNAL

BRANDING
WEBSITE
P
FORWARD
FESTIVAL

KEYNOTE&
INSTALLATION

P
ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP
P
ROSENTHAL
LOVES BAUHAUS

EDITORIAL
DESIGN
P
BE WATER MY FRIEND
COLLECTIBLE

PATTERNZ
RISO.EDITION.ONE
P
TGM

EDITORIAL
DESIGN
AUSARTEN
FESTIVAL

LOGO&POSTER
P
STEELCASE
360°

INFOGRAPHIC
P
NIESMANN
+BISCHOFF

CORPORATE
DESIGN
P
GERNREISEN
LUXURY TRAVEL

CORPORATE
DESIGN
P
Rottmeir
Patienten TV

Corporate
Design
P
VIVA CON AGUA
ST. PAULI

MILLERNTOR
GALLERY
P
SIEMENS
B/S/H

INTERFACE
DESIGN
P
Rosenthal
Anniversary

Editorial
Design
P
GOTTESWERK
BUNDLE

EDITORIAL
DESIGN
P
TAPIS

BRANDING
AND
BWMF.CARPET
P
Porsche Centre
Munich South

Editorial
Design
P
ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

Editorial
Design
P
Salome
Goldsmith

Corporate
Design
P
SIXT
LEASING

Editorial
Design
P
HANNIBAL
COLLECTION

INVITATION
CARD
P
Angela
Geisenhofer

Editorial
Design
P
HOTEL
SCHOLL

CORPORATE
DESIGN
P
DAS BUCH
ALS MAGAZIN

Editorial
Contribution
P
VORN MAGAZINE
JOACHIM BALDAUF

Editorial
Contribution
P
100for10
art edition

editorial
contribution
P
BE WATER MY FRIEND
RAFAEL BERNARDO

EXHIBITION
P
ADOBE
LIVE

CREATIVE
SESSION
P
Digital Design Days
OFFF Milano 2017

Interactive
Experiment

P
INSTALLATION

FORWARD
FESTIVAL
P
BE WATER MY FRIEND
COLLECTIBLE

LAZER
ENGRAVED
BOTTLE
P
5000
ZIMMER

BE WATER MY FRIEND
MURAL
P
RAFAEL
BERNARDO

CORPORATE
DESIGN
P
THE PIANOFORTE
88 PAGES IN BLACK&WHITE

BOOK
DESIGN
Home