HEACHACHE HURTS

About 64 per cent of the 2,8 million students on german university suffer from headaches. To make a change ZIES (germ. abbr. „Research and Diagnostics Centre for Implants, Inflammation and Pain)  initiated a project funded by the BARMER (German health insurance company) to change this situation through running a campaign informing students about the different types of headache, what provokes them and how to prevent them.

In close cooperation with Karin Frisch and her ZIES-Team we developed a campaign-concept (naming, tonality, information-architecture reflected by a headline-series), a contemporary typographic-focused aesthetic to reach the young audience and applied it on a responsive website (subtly enriched with animations), a brochure (printed with only one color on creme-colored paper, which determined the color concept of the campaign), an animated movie (6 minutes to provide educational entertainment) and a mobile app (free download for iOs and Android) to help identify and handle the typical trigger-factors responsible for migraine, tension headache and headaches caused by the intensive consumption of pain-killers.

NOW
YOU
KNOW

ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP

DESIGN INFORMS,
ENTERTAINS AND
HELPS MAKING
BETTER BUSINESS


MAINSTREAM IS
THE LITTLE
SISTER OF INVISIBLE

A
CLIENT
SHORTLIST
P
VIVA CON AGUA
STUTTGART

OUTDOOR
TYPOGRAPHY
P
KARMA
AUDIO

BRANDING
WEBSITE
P
LEEZA
FIVE

CORPORATE
BRANDING
P
UNLIMITED
VISIONS

CORPORATE
BRANDING
P
BLIQ
JOURNAL

BRANDING
WEBSITE
P
FORWARD
FESTIVAL

KEYNOTE&
INSTALLATION

P
ZIES [BARMER]

BRANDING
CAMPAIGN

DESIGN&
BROCHURE&
WEBSITE&
EXPLANAITONFILM&
APP
P
ROSENTHAL
LOVES BAUHAUS

EDITORIAL
DESIGN
P
BE WATER MY FRIEND
COLLECTIBLE

PATTERNZ
RISO.EDITION.ONE
P
TGM

EDITORIAL
DESIGN
AUSARTEN
FESTIVAL

LOGO&POSTER
P
STEELCASE
360°

INFOGRAPHIC
P
NIESMANN
+BISCHOFF

CORPORATE
DESIGN
P
GERNREISEN
LUXURY TRAVEL

CORPORATE
DESIGN
P
Rottmeir
Patienten TV

Corporate
Design
P
VIVA CON AGUA
ST. PAULI

MILLERNTOR
GALLERY
P
SIEMENS
B/S/H

INTERFACE
DESIGN
P
Rosenthal
Anniversary

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Design
P
GOTTESWERK
BUNDLE

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TAPIS

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AND
BWMF.CARPET
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Porsche Centre
Munich South

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ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

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Salome
Goldsmith

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SIXT
LEASING

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Angela
Geisenhofer

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HOTEL
SCHOLL

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DAS BUCH
ALS MAGAZIN

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VORN MAGAZINE
JOACHIM BALDAUF

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100for10
art edition

editorial
contribution
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BE WATER MY FRIEND
RAFAEL BERNARDO

EXHIBITION
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ADOBE
LIVE

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SESSION
P
Digital Design Days
OFFF Milano 2017

Interactive
Experiment

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INSTALLATION

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BE WATER MY FRIEND
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LAZER
ENGRAVED
BOTTLE
P
5000
ZIMMER

BE WATER MY FRIEND
MURAL
P
RAFAEL
BERNARDO

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THE PIANOFORTE
88 PAGES IN BLACK&WHITE

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