A NEW WORLD
The Digital Design Days / OFFF Milano is one of the largest digital conferences in Europe, where an interdisciplinary mix of creatives come anually together. Additionally to lectures, talks and workshops the organizers invite several teams to contribute digital experiments using webbased technology. The results were presented as an installation in Milano and can be seen on the event’s homepage.
Our project "elements" was initiated by the munich based interactive studio Standardabweichung, who developed the idea "lets design type with a customized rgb-rasterizer as an interpretation of pixels". To create a dramaturgic flow throughout the fully coded animation, we joined the project and developed a screenplay, which interprets the process of creation. We structured the play in the six sequences: imagine, create, question, explore, develop and inspire. Using a customized interface to control the parameters of modification, we defined different visual effects and related them individually to each phase. To put a cherry on the cake, the lead componist at Karma Audio joined the project, when he came up with the idea to let the animation interact with music he would compose to emphasize the six steps.
During the process of combining the visual with the music a new idea popped up. We decided to let the viewer interact with the film in realtime. At the end the experiment empowered the user to change the pixel’s surface from the rgb-mode into a metallic-surface-mode. At the same time the mode of the theme song goes from analogue to digital, underlining that everything is always in constant change.