NEED FOR SPEED

The Porsche brand is represented by three car dealerships in Munich. One of them is the Porsche Centre Munich South, which in addition to numerous activities sends out the magazine “Porsche Times” to their customers, to inform them about several events and special offers.

MHDK [designstudio co-founded by Rafael Bernardo in 2009] was commissioned to revise the editorial and creative design of the individual dealership-pages. In joined workshops we devolved a narrative frame that spotlights not just the company, but especially its partners and customers. As an example, this saw the introduction of a new multi-page column of customer interviews, which, accentuated with photo illustrations (@Conny Mirbach), provides backgrounds and accounts on the topic of traffic law. [2015]

MY
HEART
GOES
BROOOOM

Porsche Centre
Munich South

Editorial
Design

WORK HARD
PLAY HARD

PROJECT
OVERVIEW