SIXTEEN YEARS
ADIDAS PHOTOGRAPHY


The Munich-based photographer Detlef Schneider, who has been in cooperation with Adidas for 16 years and contributed to the long-term project “Adidas History Book” from 1999 till 2003, now looks back upon a series of international photo-shoots in the areas of Olympics, Originals, Athletics and celebrities.

In honour of this jubilee, MHDK [designstudio co-founded by Rafael Bernardo in 2009] has been tasked with the design of a chronicle look-book. Thus came to be an open-bound magazine in A3-format of 73 pages held in a bronze-coloured sleeve, that passes 16 years of cooperation in review. To drive home the true magnitude of his accomplishments at the end, the last page features an infographic detailing just how many projects in which cities across the worlds he has helped bring into reality. [2015]

www.detlefschneider.com

LET THE
GAME
BEGIN

ADIDAS
LOOKBOOK
DETLEF
SCHNEIDER

Editorial
Design

WORK HARD
PLAY HARD

PROJECT
OVERVIEW