THE CLOU OF MOBILE LIVING
The Niesmann+Bishoff GmbH is amongst the leading producers of exclusive luxury-motorhomes in Europe and has been part of the Hymer Group since 1996. Annually, 400 luxury-vehicles of the Arto and Flair series are produced in the Rhineland-Palatinate. Sporty exteriors combined with innovative special models in daring color combinations characterize the new direction of the company.
MHDK [designstudio co-founded by Rafael Bernardo in 2009] was approached to translate the theme of “Design with Class” into the image of the company. Through several workshops, we created a medial interplay of design and functional themes, like mobility, flexibility, innovation (Design, Strategy, Features) and tradition (the company gained much of its renown thanks to the luxury liner “Clou”). [2013/2014]