THE THREE HOUSE CROWN

At the for generations charmingly run Hotel Scholl, you can experience time as a unique connection between the past and present. Located in the center of Schwäbisch Hall’s beautiful ancient town, the hotel invites you to a holiday in bliss with its antique facades and a surprising modern interior design.

Constructional expansion and necessary renovation works were a welcome opportunity for Christian Scholl (youngest generation in charge of the hotel) to upgrade the hotel’s corporate design to a more contemporary air. Moved by a deep respect for the hotel’s and the family’s traditional values as well as the drive for change, MHDK [designstudio co-founded by Rafael Bernardo in 2009] formulated the following philosophy: “Rooms rich in time”. The logo symbolizes the three main houses with their typical pitched roves. Jointly the represent the three houses crown. [2010/2013]

PRECIOUS
TIMES
REPEATING

HOTEL
SCHOLL

CORPORATE
DESIGN

WORK HARD
PLAY HARD

PROJECT
OVERVIEW