THE PRESENCE OF THE PRESENT

For the New Yorker performance-artist Elana Katz, for whom MHDK [designstudio co-founded by Rafael Bernardo in 2009] designed an art-catalogue in 2010, the studio developed a new Corporate Design and realized a website to go with it. Her sometimes provocative works are presented in a reduced interface-design, which use effect-animations that correspond to the artists progressive attitude. The counterpoints additionally emphasize the pleasant restraint of the artist personality and place a clear focus on her works. [2016]

www.elanakatz.eu

REFLECT
PERFORM
ENDURE

ELANA
KATZ

CORPORATE
DESIGN

WORK HARD
PLAY HARD

PROJECT
OVERVIEW