We approach design as a vibrant system that embodies analytic thinking and intuitive interpretation. Hand in hand with our clients we conceptualize abstract ideas and translate them into visual realities reflecting the way our clients feel and think about their product, service and company. It is our professional expertise to canalize perspectives, set strategies to catch the customers attention and to thrive on creating analogue and digital communication tools of high aesthetic quality.
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Over time experience taught us, that fulfilling subject-specific aspects of branding and communication only displays one side of the coin. The other and equally valuable side reveals how the people involved in the project get organized. This is why our work for an structured and established institution with defined requirements for its communication tools will result in a different design compared to the outcome of a collaboration with a young team who runs the same kind of business.
We like to think of our design-studio as a state of mind built upon a solid foundation consisting out of Marshall McLuhan’s „You can no not communicate.“, Dieter Rams’ belief that „Good design is Aesthetic“ and Bruce Lee’s statement „Be water my friend" that goes "Empty your mind, be formless. Shapeless like water. If you put water into a cup, it becomes the cup. You put water into a cup, it becomes the cup. You put it in a teapot it becomes the teapot. Now water can flow, or it can crash. Be water my friend.“.